Generative engine optimization that gets your brand named by AI.
Generative engine optimization for the moment a buyer asks an assistant what to buy and gets a shortlist that either includes your brand or does not. We build the entity, content, and citation signals that put you on that list.
Who supplies bulk compostable packaging?
Platforms and tools we work across every day
A growing share of buying research now starts inside an AI assistant. Someone asks ChatGPT for the best supplier, the right product, or a shortlist of brands, and the assistant answers with names. If yours is not among them, you never entered the consideration set, and you will never see the lost demand in your analytics.
Generative engine optimization is how you get named. It works by building a clear, consistent entity for your brand, publishing the grounded content assistants draw from, and earning the third party citations they trust. It is early, it is defensible, and the brands that invest now are the ones assistants will keep recommending.
Who supplies bulk compostable packaging?
Search increasingly ends without a click.
AI Overviews and assistants answer directly and cite a few sources. Being one of those sources means writing answers a machine can lift cleanly and backing them with structure it can verify.
Built to be recommended.
Every item here is something we actually do and hand over, not a line on a proposal.
Entity building
A clear, consistent brand entity across your site and the wider web.
Grounded content
The factual, comparison, and category content assistants pull from.
Third party citations
Mentions and links from the sources AI models weight and trust.
Structured data
Schema that makes your facts machine readable and unambiguous.
Prompt and mention tracking
Monitoring how assistants describe and recommend your brand.
Reputation signals
The reviews and consensus signals that shape AI recommendations.
Built for these situations.
This is not for everybody, and it is worth being clear about that up front. These are the situations where this work reliably pays for itself.
Brands never named by assistants
Ask ChatGPT for options in your category and you are not on the list.
Companies with scattered facts
Inconsistent details across your site, profiles, and directories.
Considered purchase sellers
Buyers who research through an assistant before contacting anyone.
Businesses in crowded categories
You need a clear, machine-readable reason to be picked.
What working with us actually looks like.
Month one is diagnosis and the structural fixes nobody enjoys paying for. After that it becomes a rhythm: ship pages, fix what the crawl surfaces, expand the coverage that is already working, and report on it in plain language.
- Entity building
- Grounded content
- Third party citations
The searches this service targets.
Bracketed terms stand in for your own products, categories, and locations.
Recommendation prompts
How buyers ask assistants to build a shortlist.
- recommend a supplier for [product]
- who makes the best [product]
- which brands sell [product] in bulk
Evaluation prompts
Follow-up questions that decide who stays on the list.
- is [brand] reputable
- [brand] vs [brand] for [use]
- what do reviews say about [product]
Sourcing prompts
B2B phrasing that leads directly to a quote request.
- find a [category] distributor near [region]
- minimum order for [product]
- who supplies [product] to [industry]
What you should expect.
No guarantees, no invented numbers. Here is what actually changes when this is built properly and given enough time to compound.
Get named in shortlists
Appear when someone asks an assistant who to consider.
Control your description
Assistants describe you accurately instead of guessing.
Reach research you cannot see
Influence buyers who never touch a search results page.
Early mover advantage
Most competitors in product and B2B categories are doing none of this.
How this differs from the usual approach.
Plenty of agencies will sell you something with the same name. The difference shows up in what actually gets done each month, so here it is side by side.
Consistency is the whole game.
Assistants synthesize from many sources. When your facts agree everywhere, you become easy to cite. When they conflict, you get skipped.
- A single source of truth for brand facts
- Structured data across the site
- Alignment of profiles and third party listings
- Prompt testing to see how you are described
A page that is never crawled can never rank.
Large catalogs waste crawl budget on duplicates, filters, and dead ends. We make sure crawlers reach the pages that can earn revenue and skip the ones that cannot.
Who we run this for.
Product sellers and B2B suppliers across the country.
Chicago when it matters. The whole country when it does not.
Some of this work is genuinely local. Most of it is not. We run both, so you are visible to the buyer three miles away and the one three states over.
- Map pack and local relevance across Chicagoland
- National category and specification coverage
- One team, one strategy, no handoffs
Chicago and the suburbs.
Each area gets its own page and its own content, because the search problem in a warehouse district is nothing like the one in a retail corridor.
The Loop
West Loop
Fulton Market
Naperville
Schaumburg
Orland Park
Elk Grove Village
Aurora
Joliet
Bolingbrook
Bedford Park
Oak Brook
Downers Grove
RosemontDes PlainesSkokieElmhurstThe LoopWest LoopFulton MarketNapervilleSchaumburgOrland ParkElk Grove VillageAuroraJolietBolingbrookBedford ParkOak BrookDowners GroveRosemontDes PlainesSkokieElmhurstRelated work.
Other parts of the program that tend to matter for the same businesses.
Generative engine optimization gets a brand named and cited by ChatGPT, Gemini, and other AI assistants through entity building, grounded content, and trusted citations, and it is included from the Growth tier up.
Answers to common questions.
Still deciding? A visibility audit shows where you rank, where you are missing from AI answers, and the fastest path to gains.
Talk to a strategistWhat is generative engine optimization?
Can you really influence what ChatGPT says?
How do you measure GEO?
Is GEO worth it for a smaller brand?
Ready to be the answer buyers get?
We map where you rank now, where you are missing from Google and AI answers, and the highest leverage moves, then show you exactly where the gains are.