E-commerce SEO that wins the catalog, not just the homepage.
E-commerce SEO for stores that live and die by organic traffic to product and collection pages. We optimize the catalog at scale, fix the technical debt that holds stores back, and make sure your products show up in Google Shopping and AI shopping answers.
- 1Marketplace listing
- 2Directory result
- 3Your store
- 4Competitor site
- 5Forum thread
Platforms and tools we work across every day
The homepage is not where e-commerce revenue comes from. It comes from collection pages that rank for category terms and product pages that rank for the exact thing someone is ready to buy. Multiply that across a catalog and you have hundreds or thousands of pages that each need to be found.
You cannot hand optimize that catalog page by page, and you should not try. E-commerce SEO is about templates, structured data, internal linking, and feed health, so that one fix improves a thousand pages at once. That is the work: the systems that make a large catalog rank, stay indexed, and convert.
- 1Marketplace listing
- 2Directory result
- 3Your store
- 4Competitor site
- 5Forum thread
Being on page one is not the same as being chosen.
Buyers scan a handful of results and click one. Winning means owning the listing that reads most relevant to the exact search, with the title, description, and rich result working together.
The catalog, engineered to rank.
Every item here is something we actually do and hand over, not a line on a proposal.
Collection page SEO
Category templates optimized to rank for the terms with real buying intent.
Product page SEO
Titles, descriptions, and schema that win the long tail across the catalog.
Structured data
Product, Offer, and Review schema for rich results and better click through.
Merchant Center and Shopping
A clean feed that unlocks free listings and paid Shopping reach.
Faceted navigation and indexation
Control over filters, parameters, and crawl budget so the right pages rank.
AI shopping visibility
Optimization for the AI answers that increasingly decide the shortlist.
Built for these situations.
This is not for everybody, and it is worth being clear about that up front. These are the situations where this work reliably pays for itself.
Stores stuck on paid traffic
Nearly all revenue comes from ads and margin keeps shrinking.
Catalogs with indexation problems
Thousands of products and only a fraction visible in search.
Brands outranked by their own resellers
Marketplaces beating you for products you manufacture.
Stores that migrated and lost rankings
Traffic dropped after a replatform and never recovered.
What working with us actually looks like.
Month one is diagnosis and the structural fixes nobody enjoys paying for. After that it becomes a rhythm: ship pages, fix what the crawl surfaces, expand the coverage that is already working, and report on it in plain language.
- Collection page SEO
- Product page SEO
- Structured data
The searches this service targets.
Bracketed terms stand in for your own products, categories, and locations.
Category and collection searches
The highest value e-commerce terms, and the ones most stores neglect.
- [category] online
- buy [category]
- [attribute] [category]
- [category] for [use case]
- affordable [category]
Product level searches
Specific, high intent queries that convert at the highest rate.
- [brand] [model]
- [product] [size]
- [product] in [color]
- [product] with [feature]
Pre-purchase research
Comparison and guidance searches that capture buyers earlier.
- best [category] for [need]
- [category] buying guide
- [product] vs [product]
- is [product] worth it
What you should expect.
No guarantees, no invented numbers. Here is what actually changes when this is built properly and given enough time to compound.
Collections that carry the load
Category pages that rank and convert instead of sitting empty.
More of your catalog visible
Products indexed and eligible rather than buried.
Lower blended acquisition cost
Organic revenue that offsets rising paid costs.
Stability through change
An architecture that survives replatforms and redesigns.
How this differs from the usual approach.
Plenty of agencies will sell you something with the same name. The difference shows up in what actually gets done each month, so here it is side by side.
Fix the architecture before the content.
Most stores do not have a content problem, they have a structure problem. Duplicate URLs, orphaned collections, and crawl waste cap everything else you try.
- Faceted navigation and parameter handling
- Canonical strategy across variants
- Internal linking from collections to products
- Clean pagination and indexation rules
Your feed decides which searches you can appear for.
Shopping placement is driven by product data. Complete titles, attributes, and identifiers open up qualified matches that thin data will never reach.
Who we run this for.
Product sellers and B2B suppliers across the country.
Chicago when it matters. The whole country when it does not.
Some of this work is genuinely local. Most of it is not. We run both, so you are visible to the buyer three miles away and the one three states over.
- Map pack and local relevance across Chicagoland
- National category and specification coverage
- One team, one strategy, no handoffs
Chicago and the suburbs.
Each area gets its own page and its own content, because the search problem in a warehouse district is nothing like the one in a retail corridor.
The Loop
West Loop
Fulton Market
Naperville
Schaumburg
Orland Park
Elk Grove Village
Aurora
Joliet
Bolingbrook
Bedford Park
Oak Brook
Downers Grove
RosemontDes PlainesSkokieElmhurstThe LoopWest LoopFulton MarketNapervilleSchaumburgOrland ParkElk Grove VillageAuroraJolietBolingbrookBedford ParkOak BrookDowners GroveRosemontDes PlainesSkokieElmhurstRelated work.
Other parts of the program that tend to matter for the same businesses.
E-commerce SEO ranks an entire online catalog by optimizing collection and product templates, structured data, faceted navigation, and Shopping feeds, plus visibility in AI shopping answers, from $1,499 per month.
Answers to common questions.
Still deciding? A visibility audit shows where you rank, where you are missing from AI answers, and the fastest path to gains.
Talk to a strategistWhat is e-commerce SEO?
How much does e-commerce SEO cost?
Which platforms do you work with?
Do you handle Google Shopping too?
Can you help a store with thousands of SKUs?
Ready to be the answer buyers get?
We map where you rank now, where you are missing from Google and AI answers, and the highest leverage moves, then show you exactly where the gains are.